Hi Reader,
For a long time, I struggled to build community in my business. I’m not a social media person — it’s just not how I like to make connections — and I had built friendships with a few close business friends and collaborators over the years, but it was a small circle.
And for the most part, that was fine! It allowed me to focus and block out the noise when otherwise comparison would have slowed me down.
But as I grew and became more established, it got a little… lonely.
My IRL friends and family are amazing cheerleaders but they’re not the people I can ask, “how are you handling this thing?” or “do you have a tool / resource / person you’d recommend for X?” or “does everything feel weird right now to you too?”
So a couple of years ago, I started becoming more intentional about building more peer-to-peer friendships, and it’s made all the difference. Not only do I have a remarkable network of people that I can recommend to clients when the need arises, but I feel more connected and less alone.
Next week I’ll be opening up registration to a new (free!) panel discussion I’m hosting on transforming your brand from invisible expert to a known authority. It’s going to be AWESOME… and every single one of the panellists who will be contributing their expertise and brilliant perspectives are women I met through courses and communities. Not only are they generous friends, but they’re super-smart business owners who have been around the block multiple times and have tested wisdom and experience to share.
One of the communities that has made a huge difference for me recently is led by Linda Sidhu. She’s one of those expert connectors who always knows just the right person you should talk to about a specific question or problem. Many of the panellists in the event I’ll be sharing with you next week are part of her community!
So while I’m incredibly picky about the Summits and bundles I participate in, the one she’s opened up today was a no-brainer for me. This is a curated set of resources from established, successful business owners who are fantastic at what they do and also incredibly generous, kind humans — no bro marketing or hustle culture in sight. Oh and it’s all free.
Whether you want help with:
- Growing your email list with aligned subscribers
- Writing conversion copy confidently
- Attracting ideal clients effortlessly
- Getting on more virtual stages
- Managing your mindset to overcome anything
- All of the above
… you’ll find it in the Online Business Owner’s Pot of Gold.
From business development to copywriting and sales to lead gen, visibility, and mindfulness, there are over 95 resources in 6 categories to choose from. (Which might actually be kind of overwhelming, so this is your friendly neighbourhood strategist reminding you to choose one or two things that you really need to solve in your business right now and find the right resource FOR THAT THING. 🫠)
And if you’re like I was and looking for more community, you should sign up just for the bonuses:
- A Pot of Gold Mixer on April 2 with a live panel and curated breakout rooms to make connections and spark collaborations
- A 90 Minute Mastermind Session with Linda on April 17 where a few attendees will get live hot-seats and real-time coaching
Everything will only be available until next Thursday, March 19 — so get ‘em while the getting’s good! And then hit reply and let me know what caught your eye. I always love hearing what you’re working on!
Enjoy exploring, and have a fantastic weekend!
Kristen
Need something a little more 1:1? Here are a few ways we can work together:
Get clear: Download the free Brand Alignment Scorecard to see what's working in your brand, what isn't, and where to focus next.
Get focused: Book a Brand Strategy Session to work through a specific branding challenge or question.
Get stuff done: A Brand Retreat Day combines strategic consulting and planning with practical deliverables that move the needle on your biggest pain points and priorities — in a single day.
Go deep: The Brand Blueprint is my signature process for established service providers who need a comprehensive brand strategy that positions them for their next stage of growth.